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Ford Motor Company’s Nancy Gioia and Honest Tea’s Seth Goldman’s Green Initiatives

July 20, 2012

“Green is Good” welcomes Ford Motor Company’s Nancy Gioia and Honest Tea’s Seth Goldman to discuss their green initiatives.

Nancy Gioia Ford e1327949972824 Ford Motor Company’s Nancy Gioia and Honest Tea’s Seth Goldman

Nancy Gioia, Director of Global Electrification, Ford Motor Company

Nancy Gioia, the first-ever Director of Global Electrification at Ford Motor company, reveals what America’s iconic automotive company is doing to conserve and green itself while lessening America’s dependence on oil. Gioia tells John and Mike that Ford is focusing on both hybrid and electric vehicles. She stresses that Ford is the automotive solution for any and all customers, no matter what kind of vehicle they are looking for.

“Not only will our products be of the highest quality, but every one of our new Ford products will be best in class for fuel efficiency,” Gioia proudly states. “Fuel efficiency is going to be a reason to buy a Ford, not to avoid a Ford.”

Seth Goldman Honest Tea Ford Motor Company’s Nancy Gioia and Honest Tea’s Seth Goldman

Seth Goldman, Founder, Honest Tea

In the second half of the show, Seth Goldman, founder of Honest Tea, discusses how his eco-friendly and healthy brew started with a passion to quench thirst. Honest Tea has always focused on all-organic, completely natural teas that skip the sugary stuff for pure taste. What started with five teas in 1998 has blossomed into well over 30 different brands, and the brand is experiencing unprecedented growth — currently at nearly 400%.

“We call it Honest Tea because it’s made with real tea leaves,” Goldman reveals. “With real tea leaves, you get the real antioxidants and the real taste, too. Most of the other bottled tea brands don’t use real tea.”

Goldman notes that Honest Tea’s organic approach is important, because tea leaves are the only agricultural product that does not get rinsed until consumption. Pure, unaltered tea leaves go into every beverage, ensuring an all-natural drinking experience.

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