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Suzuki takes recycling to a more practical level

February 20, 2012

Nearly all car companies have become obsessed with green initiatives, such as building vehicles out of recyclable materials and developing engines that use less fuel and emit lower CO2 pollution. That’s all well and good, but it seems like the simple things are generally overlooked. Not so for Suzuki Queensland, which has begun a program to give away its heavy-duty vinyl billboard advertisements as emergency roof tarpaulins.

Some of the damaged homes from last year’s devastating storms in QLD are still making do with tarpaulin roofs, not to mention this year’s storm season is now in full affect and has already damaged homes across southeast Queensland. Suzuki’s QLD distributor has been stockpiling out-dated skins in storage but is now putting them to good use.

“My staff contacted the Emergency Management Queensland, as well as the Brisbane City SES Group Local Controller, who inspected the skins. Their response was that they would welcome the opportunity to use the skins as an aid for roof damage training.” Suzuki Queensland’s General Manager, Mr Adam Le Fevre said.

“Most of the skins have an outside pocket with a strong rope drawstring inside which is used to attach the skins to the billboard frames. If the skins will stay on a billboard, we saw no reason why they wouldn’t stay on a roof to act as a tarp.”

This may sound like a marketing department dream, an ingenious way to get some free advertising on top of damaged homes, but that’s not the case.

“We’re not asking that the advertising side be displayed – we’re just delighted that we are able to recycle them in a new and beneficial way, it’s a lead that we would encourage other car manufacturers and billboard advertisers to follow.” Mr Le Fevre said.“

Brisbane City SES Group seems to agree, with local controller Lowry Boyd welcoming the donation.

“Our volunteers will be able to put the donated Suzuki billboard skins to good use this storm season,” Mr Boyd said.

It seems that it’s not all about saving fuel and reducing CO2 emissions, sometimes the simplest things make the biggest differences.

What other ideas can you think of that car companies can do to better help communities in times of need?

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